How Targeting Requirements Impact Market Research Feasibility

cinema audience

One of the key factors that impacts market research feasibility is the targeting requirements for your survey sample. What details are you specifying in terms of demographic requirements, behavioral profiling, and sample size? For market research, these are essential questions to ensure that surveys are both statistically significant and truly representative of the market. The […]

The Wonderful World of the IHUT

Digital tablet and apple

All through January, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. Not to be confused with everyone’s favorite pancake house, an “IHUT” or simply “HUT” is, at its most basic, a type of in-home study […]