Which of These Research Techniques Have You Tried?

MicroPoll 150

At Research Access we talk a lot about innovative and new market research techniques. It’s fun to discuss the new and exciting stuff, but I was wondering how many of you have actually tried some of these data collection or analysis techniques in your day-to-day life as a researcher. So for a fun Friday question […]

Market Research is Beating Marketing Research

Market Research or Marketing Research

In a recent post I posed a question: “Which term do you prefer: market research or marketing research?” In it I gave readers a chance to vote on which term they prefer, or to choose “no preference.” As of this writing, with 27 votes, “market research” is beating “marketing research” 56% to 30%, with 15% […]

Market Research or Marketing Research?


I recently heard someone express frustration at the widespread use of the term “market research” instead of “marketing research.” It wasn’t the first time I’ve heard this opinion, but it has been a while. The argument goes something like this: we are researching marketing initiatives. Therefore what we do is “marketing research.” Markets are for […]

How to Use Polls as Part of Your Market Research Plan


Polls are an outstanding way to collect feedback and engage with your audience.  Polls have become more popular for two specific attributes: first — they don’t take much time.  You can read a poll and answer a poll in less than 10 seconds and that increases response rates.  The second reason is that polls often […]

How to Write a Market Research Plan


In the past, we BUDGETED for market research.  This usually included our annual customer satisfaction survey and then we simply looked at our marketing plan an set aside a budget for the new product research we were going to do in the next year. These days things are a little different.  I find myself recommending […]