The Art of the Quick Read

Open book in hands

GutCheck and Quirk’s teamed up to present their thinking on ways to enable teams to rapidly answer critical business questions. When typical research projects can take weeks to design and implement anything we can do to put the right data in the right hands sooner is a strategic victory. Matt Warter, CEO of GutCheck and […]

Agile Market Research: What It Takes to Win

agile research

How can your brand win? The answer is simple and can save you from making costly mistakes that you will later regret: Agile Market Research. CEOs think about winning every day. That’s because all businesses, regardless of industry, are in the business of winning. The formula for this, however, continually changes. Customers and competitors always […]