4 Ways To Use On-Demand Qualitative Research

On Demand button

As a marketing executive or brand manager you’re faced with decisions all day long that might affect the short- or long-term survival of your product or brand. Wouldn’t it be great to have on-demand qualitative research at your fingertips to help make those decisions? Here’s 4 ways you might use on-demand qualitative research to improve […]

My Worst Market Research Experience

Man Yelling - My Worst Market Research Experience

What’s your worst market research experience? Mine was back in 1995. At that time I was working as a research analyst in Washington, DC for pollster Celinda Lake. I was in Los Angeles conducting research on behalf of a public affairs advocacy client. Specifically who the client was, I honestly can’t remember. Perhaps I’ve blocked […]