Survey Length vs. Data Quality

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What does survey length have to do with data quality? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. […]

4 Helpful Tips for Better Survey Responses

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There was an instructive exchange in my recent interview with behavioral economist Dan Ariely. I asked him about how to apply lessons from his recent book, “The Honest Truth About Dishonesty,” to the world of commercial survey research. Could we apply some of those lessons to the way we structure the survey-taking task in order […]

Dan Ariely on Keeping Respondents (and Researchers) Honest

Dan Ariely

Last week I had the honor and pleasure of interviewing Dan Ariely, who is one of the leading thinkers in the field of behavioral economics – a discipline that is becoming increasingly relevant to market research. I asked Professor Ariely a number of questions about his new book, “The Honest Truth About Dishonesty,” and he told […]

Evaluating Survey Quality

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Most of the surveys we analyze and report on are ones we planned and conducted ourselves. But what about when you are assessing surveys conducted by others? How do you evaluate their quality and filter the information they provide accordingly? I decided to ask that question of someone who evaluates others’ surveys for a living. […]