Is Your Brand Strategy a Game Changer?

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From market disruption to mergers and acquisitions, pharmaceutical brand teams are facing game changing challenges in today’s competitive landscape. Your brand is either in a physician’s prescribing decision loop, or not. Having a solid go-to-market plan, one that is informed by decision intelligence is now more important than ever. Too many times we’ve seen a […]

Are Your Customer Relationships Sticky?

There has been a lot of buzz and spin about “customer experience.” Is it just another trendy management fad that helps sell consulting time? Does it apply to my company? Peter Drucker says it best in his landmark book Management: Tasks, Responsibilities, Practices: “There is only one valid definition of a business purpose: to create […]

How to Link Your Customer Experience Program to Business Outcomes

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I recently attended the CXPA Conference in Atlanta, where I learnt that if we really want to obtain management’s long-term commitment to CX, we need to “Be Like Bob” – Bob Johnson, that is, President and Chief Service and Information Technology Officer at Sprint. Bob was the keynote speaker on Day 2 at the conference. […]

Revolution or Evolution? Five Key Takeaways from the IIeX Conference

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We recently presented our latest solution, yPrescribe, at Greenbook’s Insight and Innovations Exchange Research Conference held in Atlanta.  Over 600 research and insight professionals provided case studies and demonstrations of the latest technology tools and techniques.   Our team has compiled a few key highlights from this three-day event: Innovation is everywhere – Text analytics are […]