
On March 19, 2015, the researchers from Marketing Experiments shared cutting-edge insight on the use of video as a means of increasing mobile conversion. Mobile is increasing in importance in the media mix: without proper insight, it runs a high risk of being an expensive proposition without direction. According to data from the Pew Research […]
[VIDEO] Kiss Your Comment Cards Goodbye
Have you ever been at a restaurant or hotel and received a comment card? If you’re like most researchers and data-oriented marketers, you probably didn’t just blindly fill it out. You probably looked at it through the eyes of a professional. We tend to be hard on our own, and rightly so. When I get […]