Feedback: Tragedy, Farce, Sunlight

Feedback Graphic

Episode 7 of RomiCast with Romi Mahajan is “The Feedback Episode.” We have two outstanding guests, Rob Hoehn, President of IdeaScale and Erik Koto, President of QuestionPro. Rob’s and Erik’s companies live at different points in the feedback chain. Romi, Erik and Rob dig deep on the definition and nature of feedback. They talk about […]

Live RomiCast: An Interview with Tim McKinnon of Ektron

Tim McKinnon

Today at 1pm Eastern there will be a special live episode of RomiCast with Romi Mahajan. Romi will interview Tim McKinnon, President of Ektron, Inc. Digital technologies have changed the face of marketing and research over the last decade. As companies move from traditional selling to digital experience provision, the marketing and research professions have had […]

Don’t Write Off Microsoft

Basic RGB

Research Access is pleased to bring you the 4th episode of RomiCast with Romi Mahajan: “Don’t Write Off Microsoft.” Apple and Google are the darlings of the tech industry. But Romi argues in this episode that Microsoft should not be counted out. He should know – he worked at Microsoft for many years and still […]

Dan Ariely on Keeping Respondents (and Researchers) Honest

Dan Ariely

Last week I had the honor and pleasure of interviewing Dan Ariely, who is one of the leading thinkers in the field of behavioral economics – a discipline that is becoming increasingly relevant to market research. I asked Professor Ariely a number of questions about his new book, “The Honest Truth About Dishonesty,” and he told […]

Huffington Post Senior Polling Editor Mark Blumenthal: Exclusive Research Access Interview

Mark Blumenthal

If you follow politics, you’ve probably read Mark Blumenthal’s work. As Senior Polling Editor for the HuffPost Pollster section of the Huffington Post, Mark’s articles follow the ups and downs of political polls for one of the highest traffic media websites in the world. However, Mark goes far beyond the simple horse-race analysis. As a […]

Cool is for Fools: New Book by Romi Mahajan

Cool is for Fools book cover

We have exciting news! Romi Mahajan’s new book, Cool is for Fools, has been released! In this episode of RomiCast, Dana Stanley interviews Romi about the book and the lessons it holds for marketers and market researchers. Here is an Amazon link for Cool Is For Fools: The Poetry of Marketing, by Romi Mahajan Click […]

The Information Diet: RomiCast Episode 2


In this second episode of the RomiCast series of audio conversations, Romi Mahajan reviews The Information Diet by Clay Johnson, published by O’Reilly Media. The Information Diet is an interesting book that draws an analogy between the information we consume in contemporary society and the food we consume.  Romi gave the book a positive review […]

Market Research Buzzwords and the Hype Curve


In Episode 2 of the Research Life Podcast, we have two special guests:  Jeffrey Henning, CMO of Affinnova and Andrew Jeavons, President of Survey Analytics. Andrew, Jeffrey and I discussed a list of buzzwords in market research, and attempted to place each on the Gartner Hype Curve. Our buzzwords came from a list published by Research […]

Stick It to the Boss

Stick It to the Boss

Editor’s Note:  The RomiCast series is brought to you by Research Access and Metavana. In minute 15 of the first episode of new podcast from Romi Mahajan, the celebrated marketer has some pointed advice for researchers: “Every single employee…needs to basically stick it to the boss.  They need to say, ‘Hey boss, it’s simply not all about my […]

Introducing the Research Life Podcast

Research Life Podcast

I’m proud to announce a new feature at Research Access:  the Research Life Podcast. The subtitle of the Research Life Podcast is “Where Data Meets Life.”  In each episode, we’ll feature several examples of interesting news stories relating to data and/or survey results and talk about them.  The idea is to have a fun discussion […]