Think Games, Not Gamification

Board game

Forget everything you know about gamification. Now, remember what you love about games. If you can follow these two simple steps when designing market research studies, the payoff might surprise you. The typical gamification approach is to take a task that isn’t intrinsically enjoyable (e.g., responding to a survey or learning about new industry regulations) […]

What Is Turning Patient Profile Research on Its Head?

Doctor writing many medicine prescriptions

Prescribing decisions happen rapidly with physicians averaging about 8 minutes with each patient.  As they are increasingly pressed for time, physicians form habits and use shortcuts to their prescribing decisions.  Do you know why physicians are prescribing one brand over another?  Do you know what the patient triggers are?  Is your brand even in the consideration […]

Speak Now or Forever Hold Your Peace: Creating Meaning by Acting in the Moment

man having presentation at seminar

In so many scenarios both personal and professional, the ability to make a difference, to both act and react in a meaningful way, is a time-stamped activity with “decay” starting at the close of the incident to which one is reacting or the opportunity on which one wants to act. The ability to act in […]

Getting Past Go With Gamification

go space on Monopoly board

Getting motivated can sometimes be hard. As technology continues to evolve it makes our lives and work easier, but that doesn’t necessarily mean we’re any more motivated. I may have a to-do list app that synchronizes across all my devices using cloud technology, but that doesn’t necessarily mean I’m any more motivated to finish those tasks. […]

Life Is A Game, Or So They Say…

boardgame track

Last week, Betty Adamou, president of Research Through Gaming, joined Survey Analytics to speak about the transformation of surveys through the use of game techniques. The meteoric rise in the popularity of games online and on smartphones and tablets has opened many doors for market researchers to incorporate these elements, in an effort to increase […]

Marketing VPs vs. Aliens: Gamification Phones Home


We’re counting down our Top 10 blog posts of 2013. Coming in at #7 is this presentation recap originally published June 27. At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game […]

Using a Virtual Simulation to Create Next-Gen Marketers

Muzzy Lane software screenshot

Every year thousands of students enter college with a focus on developing skills, and ultimately a career, in marketing.  This subject presents special challenges for instructors to teach, since no small amount of marketing is trial and error, or making a judgment based on past experience.  So how does a motivated student leave school prepared […]

The Gamification of Education

The Gamification of Education

Editor’s Note: As summer winds down, Research Access will be getting you ready to go “back to school” with two weeks of posts on the topic of education. Between August 20 and 31 we will be doing a series of posts that will have you ready to put on those new clothes, pack your lunch box […]

Logos Quiz: The Future of Market Research?


What if you were a marketing executive for a global brand, and I told you I had collected benchmark feedback from thousands of consumers on the top brands in the world, including yours and your competitors’? Would I have your attention? Thanks to my son, I recently became aware of an ingenious app called Logos Quiz […]

Tips on Gamification for Respondent Engagement


SSI’s Jackie Lorch and Jared Schiers recently did a very well-attended webinar on respondent engagement for the American Marketing Association. The session was called “Getting engaged with your research respondents: how to take your targets from first date to long-term relationship.” Lorch and Schiers covered a lot of ground, including addressing both extrinsic and intrinsic […]