Data in Action: A Data Innovator Profile Series

data in ACTION Logo

We are proud to announce an exciting new series on Research Access called “Data in Action.” We will be profiling 12 of the most inspiring data innovators across diverse fields. Over the course of three months we will be publishing profiles of leaders in the use of data in business. The series will be convened […]

The Life of a Media Researcher


One of our goals here at Research Access is to share the stories of research practitioners so that others can enjoy learning about – and learning from – their experiences. Earlier this week I shared an interview with Elizabeth McLaughlin of the Virginia Tourism Corporation. Today I’m sharing a recent interview I did with Jim Multari, […]

10 Places for Market Researchers to Learn about Data Visualization

Data Visualization Infographic Small

Have you ever sat through an interminable PowerPoint presentation about market research data? How did it make you feel? I thought so. We all could stand to learn ways to present data in a parsimonious and beautiful way. After all, as researchers, we are in the business of communication about data. I recommend you keep […]

Kristin Luck on Women in Research

WIRe Logo

Living in Los Angeles in 2007, Kristin Luck had a conversation over cocktails with a group of other women working in market research. They quickly found they agreed on the need for women in the market research profession to support one another. The result was a networking group for LA-area women in market research called […]

What Market Researchers Need to Know About SoLoMo


Do you know everything you need to know about SoLoMo, the convergence of the social, the local and the mobile? Could you learn something from Charlie Rader of Procter & Gamble, Steve Rappaport of ARF (and author of Listen First!), and Andrew Jeavons of Survey Analytics? I thought so! Well, it’s not too late to sign […]

An Interview with Snapdeal CEO Kunal Bahl

Kunal Bahl

I recently had the honor and the pleasure of interviewing Kunal Bahl, the CEO of, perhaps the hottest c-commerce company in India.  If you are not familiar with the Indian e-commerce market, I recommend this recent article from Forbes magazine, “Startup India Flips Out over E-Commerce,” which mentions Snapdeal prominently.  We touched on a […]

Fewer Than Half Know How to Protect Privacy Online

Online Privacy

The good folks at the Pew Internet & American Life Project have done it again. They have the substantial mandate to chronicle the use of the internet and technology among Americans.  As part of that responsibility they publish regular reports which do a good job of measuring various technology related phenomena – some of which […]

Market Research is Beating Marketing Research

Market Research or Marketing Research

In a recent post I posed a question: “Which term do you prefer: market research or marketing research?” In it I gave readers a chance to vote on which term they prefer, or to choose “no preference.” As of this writing, with 27 votes, “market research” is beating “marketing research” 56% to 30%, with 15% […]

Start Learning to Become a Data Scientist

Data Scientist

With the advent of the web and increased business process automation, companies are increasingly finding themselves inundated with vast troves of data.  Making sense of and extracting insights from this data is a job that requires a wide range of skills – from the technical to the inferential – which are seldom found together in […]

“Big Data” – Peril or Opportunity?

Peril Opportunity

On February 21st I moderated the inaugural webinar in a series of sessions about big ideas in market research.  The series is being co-produced and sponsored by Research Access and GreenBook.  The first webinar was on the topic of “Big Data.” We assembled an expert panel for this event, including: Steve Cohen of In4mation Insights Romi Mahajan of Metavana Lenny Murphy […]