CMB Conference Recap: IIR FEI 2015

marshmallow on a wooden background

The recent Front End of Innovation (FEI) Conference brought together today’s brightest innovators to showcase designs, discuss developments, and. … build marshmallow towers? (More on that later.) This three-day event provided countless opportunities to discuss innovation in today’s marketplace. Here are our top 5 takeaways: 1. Be prepared to pivot. Peter Koen, Director of the Consortium […]

The Sexy Side of Retention Marketing


May 19, 2015 the AMA turned the mike over to Hillary Ashton of Manthan to explore the sexy side of retention marketing. As we know acquisition marketing gets all the glory and is certainly the sexier of the two aspects of marketing. However, the tides they are beginning to change, thanks in part due to […]

You’re Doing It Wrong: 5 Takeaways from #YaleInsights15


If your brand were a meme, would it look like the one on the right? At the 2015 Yale Customer Insight Conference in New Haven, Connecticut, we heard a lot about the evolving marketplace, powerful consumers, and how to get it right.  We’re living in an increasingly customer-centric world—a world where businesses are taking cues […]

Revolution or Evolution? Five Key Takeaways from the IIeX Conference

evolution "revolution" graffiti

We recently presented our latest solution, yPrescribe, at Greenbook’s Insight and Innovations Exchange Research Conference held in Atlanta.  Over 600 research and insight professionals provided case studies and demonstrations of the latest technology tools and techniques.   Our team has compiled a few key highlights from this three-day event: Innovation is everywhere – Text analytics are […]

Innovation in MR

lightbulb in front of stock chart

I spent most of last week in Atlanta at the Insight Innovation Exchange. All I can say is, “Whew!” There must have been 150 presentations over the three days, most a merciful 20 minutes with a few meatier 40 minute sessions mixed in. Coming on the heels of MRMW in Chicago just two weeks ago, […]

Mobile Research Hype, Then and Now

iStock May 2014 calendar on tablet

I spent two days last week in Chicago at Market Research in the Mobile World (MRMW). I now have been to all four of the North American versions of this event, all the way back to Atlanta in 2011. Last week’s iteration caused me to go back and look at my post about the Atlanta event as […]

AAPOR 2014 on Nonresponse and Data Science

Anaheim convention center

Last week the American Association for Public Opinion Research (AAPOR) held its 69th annual conference in sunny (and hot) Anaheim, California. My biggest takeaway from this year’s conference is that AAPOR is a very healthy organization. AAPOR attendees were genuinely happy to be at the conference, enthusiastic about AAPOR, and excited about the conference material. Many […]

Research Innovation at Net Gain 8

Downtown Toronto - including the Rogers Centre, CN Tower, and banking district - in late summer.

At the end of January, Canada’s Market Research and Intelligence Association (MRIA) presented the eighth annual Net Gain conference. This one-day conference explores cutting-edge trends in the market research industry. This year’s conference included presentations on mobile market research, the growth of automation in research, customer communities, and behavioral economics, among others. My summary of […]

Festival of NewMR 2013

Globe with Tinsels

Ray Poynter, author of The Handbook of Online and Social Media Research, this week presented his fourth annual Festival of NewMR, a global series of webinars staggered around the clock to make sure that participants from all over the world could participate. This annual event really broadens conference participation, being free to attendees, thanks to […]

7 Research Insights from the GeekWire Summit

Space Needle

Back in September we attended the GeekWire Summit to learn about the latest trends in technology development. GeekWire is an independent news site and online community covering many forms of innovation coming out of the Pacific Northwest. The Summit included conversations with people from organizations as diverse as Microsoft, HBO, DoubleDown Interactive, Zillow, Bloomberg BusinessWeek, Chase Jarvis photography, a venture capital firm, […]