What’s Your Data Style?


Where are you on the data style continuum? Do you rely too much on data? Are you data illiterate, making judgments primarily on intuition? Or are you somewhere in between? In a recent Harvard Business Review article, Patrick Spenner and Anna Bird of the Corporate Executive Board reported on a fascinating study they did among […]

Market Research Skills of the Future

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What are the market research skills of the future? Jason Anderson of Blizzard Entertainment (a.k.a. @dirkgently on Twitter) had an interesting, and, I think, telling piece of advice during his talk at last week’s Market Research in the Mobile World conference in Cincinnati. By way of background, Jason’s talk was entitled “A Technologist’s Research Manifesto.” […]

Conclusive Advice – A Poem


If you are in the population of researchers You have an incentive To verify that your attitude toward & usage of data Is normal Yet exploratory And your words have validity Lest you receive no callbacks And find non-response To your interviews For a job Test this concept – Here is a sample Of advice […]

Kristin Luck on Women in Research

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Living in Los Angeles in 2007, Kristin Luck had a conversation over cocktails with a group of other women working in market research. They quickly found they agreed on the need for women in the market research profession to support one another. The result was a networking group for LA-area women in market research called […]

Twitterversity: Training in the Principles of Market Research Project Management

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Professional training and career development is an ongoing, continuous process. And tomorrow, there’s a great opportunity to keep that process going! Be sure to join Kathryn Korostoff of Research Rockstar tomorrow, July 28th from 7am-3pm EST, for an exciting day of free market research training at MRXU, their Twitter-based market research training program. Here’s the agenda for the day: Class: Principles […]

How to Present Research Data in a Way that Inspires Action


It’s one thing to collect data and feedback – but quite another to analyze and present the data in a way that is clear and inspires action. The Power Presentation Outline Here’s a presentation outline that you can use the next time you have to put together a killer presentation using research data.



A much used word but not practiced often enough in business, accountability is the simple act of taking responsibility for your actions. In a casual discussion with someone over a drink today, we were laughing over the phrase “success has many fathers while failure is an orphan” in the context of a program that several […]

Customer Service – At What Cost?


Or, at what point do you fire your customer? This is not meant to be a provocative or even rhetorical question. It’s a question worth pondering for anyone that is in a customer facing role in an organization, or has the power to make decisions about how the company works with their customers, prioritizes them […]

Career Development: Reinventing the Job Interview from the Interviewers Perspective

Apparently I am thinking a lot about hiring these days! In my last post, I talked about hiring an executive assistant (happy to report Ronald is still kicking butt while I sleep, and my productivity is up over 300%) and this week I want to talk to you about another insidious time waster for marketing […]

How to Get Your Own Executive Assistant. No Approval Required!

If you are like most employees that conduct market research, you’ve got too much on your plate. As we discussed in my last piece, “No One’s Going to Fund Your Sugarberry Ham Experiment” the tasks surrounding market research expand to fill time faster than housework. Market researchers have to be smarter and more focused than 80% […]