About Srivats Srinivasan

Srivats Srinivasan is founder and CEO of Nayamode, a digital marketing agency using smart technology to power rich creative. He can be reached at srivatss@nayamode.com, and more info on Nayamode is available at http://www.nayamode.com.

Short and Very Dry, Please


I like my coffee every day and prefer cappuccinos that are short and dry. Now, for the uninitiated, let me explain. That means a cappuccino with less milk and proportionally more foam. There is no exact measure for what the proportion should be and that is where the skills of a good barista come into […]

In Praise of Progressive Government Policy

Microsoft TAG

Gentle reader on the right (or left) – please don’t get turned off by the title of this post. This is not meant to be a discussion on the value of liberal or conservative government policies at large. I refer instead to the forward thinking work that some local government bodies are doing in adopting […]

Going Green

In the early nineties before I moved to the US, I remember visiting the country and being struck by the move toward becoming green. Reflected primarily in consumer goods and how manufacturers touted the ability to recycle their material as an indication of their green nature. This past decade saw more companies making a move […]

Tag! You’re Mobile.

Apple’s iPhone continues to accelerate sales, Android powered phones are everywhere and now with the Nokia-Microsoft deal, you can expect tens of millions more Windows Phones in users’ hands shortly. Exciting times in the world of digital marketing, where mobile needs to be a key component of any serious campaign. The possibilities will explode going […]

Gaining Clarity in Digital Marketing

I just participated in a three day conference on Digital marketing which was attended by several digital agencies and thought leaders with good vantage points into this emerging space. Interestingly, at the end of three days it became very clear that things are not very clear. Multiple definitions exist concerning what digital marketing is, who […]

Is it just me, or did Microsoft miss the point?

I’m going to go out on a limb for a bit and critique something about which I have only incomplete information. I guess that hasn’t stopped most of us in the past though. As anyone who follows happenings in the mobile world probably knows by now, Microsoft has just launched their new Windows Phone 7 […]

The Growth Imperative


One of the first things someone told me about business was that you have to run to stand still. Then the stock markets taught me that anything other than solid growth would be punished severely by the market in terms of valuation of a company. Then during my tenure at several blue chips and other […]



A much used word but not practiced often enough in business, accountability is the simple act of taking responsibility for your actions. In a casual discussion with someone over a drink today, we were laughing over the phrase “success has many fathers while failure is an orphan” in the context of a program that several […]

Customer Service – At What Cost?


Or, at what point do you fire your customer? This is not meant to be a provocative or even rhetorical question. It’s a question worth pondering for anyone that is in a customer facing role in an organization, or has the power to make decisions about how the company works with their customers, prioritizes them […]