About Romi Mahajan

Romi Mahajan is a globally-renowned marketer, IT and strategy thinker, and author.

His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, a leading digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. Romi has also authored two books on marketing: most recently, "To Thine Own Self: Honesty in Marketing".

A prolific writer and speaker, Mahajan lives in Bellevue, WA, with his wife and two kids.

Making NPS Real

When I was the CMO of Ascentium, an award-winning digital agency in Seattle, my bonus structure was tied purely to the company’s quarterly NPS.  To me, this made sense- it was brilliant in its utter simplicity and like the whole idea around NPS and “The Ultimate Question”, one “score” served as a proxy for the […]

Dispatches from E3 – The GAEMS Effect


The last two weeks hanging out with the GAEMS team has been amazing.  First of all, kudos to them and their partners Moses and Advaiya for launching an amazing website.  And that too just in time for E3, where I was earlier today.  Though I’ve admired GAEMS for a long time, this is the first […]

ScrumTotal: An App with a Purpose

Rugby player kicking the ball

Despite the proliferation of collaboration and “productivity” technologies and methodologies, the perfect easy-to-implement app for small, goal-oriented teams is still elusive.  That’s why I’m so excited about agile-expert Ashok Singh’s new company ScrumTotal. Singh is a true believer and that comes out strongly when he discusses the new firm and the recently approved app.    “With […]

GAEMS, E3, and the Future of Design Thinking

Orange sunset in low clouds over railroad

I’ve written about GAEMS in the pages of Research Access just recently and was very happy to get some excited feedback from people who know the company.  The feedback consisted largely around how the founders of the company, Dean Mercier and John Smith, imagine their company and the space they play in. Prima facie, the […]

Learning from the Greats


Business mythology is largely a series of prevarications designed to elevate individual genius over systemic factors in success.  The idea is that a person of singular genius and vision creates and the rest of us do his bidding (“his” because most myths are about men.) Yet the reality is that those of us with even […]

You’re Gonna Need a Bigger Marketing Boat!


Most companies are perennially searching for new leads and lament both the dearth and the low quality of the ones they get.  Yet every now and then, there’s a company that has too many leads and struggles with keeping up with the flow of demand.  Clearly, the right place is somewhere in between, with a […]

Speak Now or Forever Hold Your Peace: Creating Meaning by Acting in the Moment

man having presentation at seminar

In so many scenarios both personal and professional, the ability to make a difference, to both act and react in a meaningful way, is a time-stamped activity with “decay” starting at the close of the incident to which one is reacting or the opportunity on which one wants to act. The ability to act in […]

Learning from GAEMS

Children playing on games console to play football

As an Advisor, Investor, and Board Member, I get to learn a great deal about a lot of companies, business models, and leaders.  In the course of discovery, I have found that most companies have stories of success, woe, and course corrections and that most leaders have steely determination to show the “market” that their […]

Making Limes out of Lemons: A Wearable That Connects At Conferences

lime being held

Romi Mahajan is a marketer, author, and investor and advises a variety of companies, including promising technology startups. Today, we discuss one of these firms—Limefy. RA:  Romi, you’ve written for Research Access before and many of your companies have been profiled here. Please tell us about your latest advisory position, at Limefy. Romi:  I’m honored […]

Drum-Majoring for Truth

To Thine Own Self book cover

The following is an excerpt from To Thine Own Self: Honesty in Marketing. According to a TV commercial, any of us could have availed ourselves of amazing bargains at K-Mart during the “Martin Luther King Jr. Sale.” Man, where to begin…? I won’t get into the usual debate about who has the right to use […]