The Qual Sandwich For Researchers Who Are On No-Carb Diets

A Ham, cheese, tomato, lettuce Sandwich

Once upon a time, when most market research projects took three to six months to complete, we would often sandwich large quantitative studies between two slices of qualitative research. First, we would do focus groups to understand the language of the customer and to learn their attitudes and behaviors in their own words. Then we […]

Interview with Kevin Hughes

Various microphones aligned at press conference isolated over a

It’s January, when people often act on their New Year’s resolution to find a better job. With that in mind, I interviewed Kevin Hughes, president of Parallel Futures, a market-research recruitment firm in Baltimore, about the demand for qualitative researchers. Q: Since the economic recession hit in 2008, how have the career trajectories of qualitative […]

Report Survey Results without Parroting the Questionnaire


When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for analysis. A properly designed questionnaire provides a narrative thread that conversationally moves the respondent from one question to—if possible—another closely related question, abruptly changing topics as few times as necessary. […]

An Inconvenient Truth about Convenience Samples

Darts missing the bullseye

A convenience sample is simply any list, panel, or source of potential respondents. At Researchscape, we do lots of surveys of convenience samples. Because, of course, they’re convenient. Also, cheap. We use house lists of emails of prospects, customers, and lapsed customers – no cost for these, with the caveat they present a skewed view […]

Your Half-Human, Half-Vulcan Customers


Your customers are like Mr. Spock from Star Trek. (Leonard Nimoy, rest in peace.) In popular culture (as opposed to geek culture), Spock has become a synonym for cold-blooded logical thinking. But, as the true geek knows, Spock’s father was from Vulcan and his mother was from Earth. Talk about an identity crisis! Spock is […]

Monthly Mosts: 2015 Research Conferences & Marketing Trends

Monthly Mosts blog post thumbnails

Here are our most-read Research Access articles in January: 6 Ways Market Researchers Can Use Social Media Analytics by Greg Timpany Revenue Growth of the Top 50 U.S. Market Research Firms 2015 Market Research Conferences The Potential of iBeacon for Mobile Research The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad by Michalis Micheal […]

2015 Market Research Conferences


Here are some of the 2015 market research conferences on our radar. January 27 Net Gain Conference 2015 MRIA Toronto January 29 Kids and Youth Research MRS London February 3 Media Insights & Engagement Conference IIR San Diego February 4 Qualitative 360 – Europe Merlien Brussels February 5 Creativity Labs – The Performance Lab MRS […]

From Market Researcher to Customer Experience Leader

Pink piggy bank with eyes and and bandaged crack - © Duncan Noakes -

To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. A vice president of market research for a financial firm shared a case study last week at the Marketing Research Association’s Corporate Researchers Conference about the steps he […]

Yearly Mosts: Implicit vs. Explicit; Gold Top 50; Mobile, Mobile

Monthly Mosts Mosiac - icons of 9 most popular articles

2014 Most Read Here are our most-read Research Access articles in 2014: Implicit vs. Explicit Techniques in Market Research by Aaron Reid Revenue Growth of the Top 50 U.S. Market Research Firms The Potential of iBeacon for Mobile Research The Selfie & The Rise of Mobile Ethnography Survey Data As A Key Ingredient 6 Ways […]

Revenue Growth of the Top 50 U.S. Market Research Firms

Road sign for 50 MPH

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #2 is this analysis originally published July 25. The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant […]