10 Books for Market Researchers

Editor’s Note: As summer winds down, Research Access will be getting you ready to go “back to school” with two weeks of posts on the topic of education. Between August 20 and 31 we will be doing a series of posts that will have you ready to put on those new clothes, pack your lunch box and shine up that apple for the teacher.

“Back to school” means hitting the books, right?

Well, I get the sense that Research Access readers always have their nose in some sort of book – be it a “real” book or something electronic.

So in case you want to mix in some books that will help you develop as a researcher, here’s a list of 10 books I recommend.

These books are great for researchers and anyone else who wants to better understand data.

1. The Visual Display of Quantitative Information

Edward Tufte’s classic is a great starting point for getting serious about the way you represent data.

2. Blink

Malcolm Gladwell helps you understand the human mind better, and he provides a constructive challenge to market research.

3. Thinking, Fast and Slow

One of the fathers of behavioral economics explains in detail how the brain does and does not work.

4. Gamification by Design

A great resource for those who want to learn more about gamification.

5. Survey Sampling

This is the classic book on survey sampling by Leslie Kish.

6. The Little Book of Big Data

This is a great introduction to big data.

7. Steve Jobs

We need a lot more creative thinking, and Jobs’ journey provides inspiration.

8. Predictably Irrational

A very enjoyable read which will have you utterly convinced we are not rational beings.

9. The Mobile Wave

MicroStrategy’s Michael Saylor details the coming wave.

10. The Cartoon Guide to Statistics

When your brain is fried, this may be the level of instruction you need.

What would you add to this list?

By the way, all these books (and more) are available through the Research Access Bookstore.


About Dana Stanley

Dana is the Editor-in-Chief of Research Access.


  1. Freakonomics by Steven Levitt and Stephen Dubner also highly recommended for insights on very clever types of analysis!

  2. Annie Pettit says:

    I’ll just HAVE to add The Listen Lady, a novel about social media research. Who said market researchers suck at self promotion. :)

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