Latest Articles
Hey there…have you heard of me?
In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from prospect to customer. Awareness should be measured in two ways – unaided and aided. Unaided awareness is […]
Census Regions – What it means for Hispanic Sample
Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic population distribution in the U.S. is considerably different than the rest of the population. For […]
Sampling and Other Considerations for Mobile Research
In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mobile responders and can this be applied to our sampling plans? First and […]
Three keys for designing effective mobile surveys
At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop computers still account for the majority of responses, but for any given project market researchers can now expect […]
Top 2 Box Score – Avoid the Pitfall
Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm Decision Analyst. His whitepaper focused on the use of the top two box score as a measure for conveying scores to survey scales. The top box score is the sum of percentages for the top […]
More from Research Access
“How To” Posts
Four Collaborative Steps to Innovation
Open innovation is the practice of collecting data from a wide audience in order to solve problems or evolve. And this practice is being utilized in every industry, from government to nonprofits to enterprise-level companies to universities, with numerous different end goals and objectives. Marketers are using it for research, product managers are using it […]
Respondents as Robots
We’re counting down our Top 10 blog posts of 2013. Coming in at #9 is this science-fiction inspired post originally published August 1. Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about becoming a survey author inspires us to suddenly think of customers, […]
What To Expect From A Focus Group
We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. We wrap up our series with this piece by Lisa Steckert, which was originally published here on May 3. If you were to ask […]
How to Use Facebook for Market Research Surveys
It’s an understatement to say that there’s tremendous interest in using Facebook for market research. Indeed, among the most popular posts on Research Access is one written last year by Survey Analytics‘ CEO Vivek Bhaskaran, entitled “Social Media Research – Using Facebook for Survey Invitations and Market Research.” What not everybody realizes is that companies […]
Marketing to Lapsed Customers to Prompt Repeat Business
Though brand switchers are often the target of sales, I find that the biggest boost can come from brand loyals. What are ways to bring back customers whose interest has waned? As part of a project with a medical supplies company, I took aim at just that group. At the time of the study, the […]
Social Media Research – Using Facebook for Survey Invitations and Market Research
Today, Sanja Licina, Senior Director – Talent Intelligence for CareerBuilder and I gave a presentation to the the American Marketing Association – as part of the virtual conference– talking about the future of Market Research and beyond. The slides are embedded below (at the bottom of this post.) One point got a lot of questions […]
7 Tips for How to Give a Presentation with Data
Here are some suggestions for you to consider when you’re preparing to give a presentation that includes data. It doesn’t matter if you’re presenting to your company’s management, to clients, to industry colleagues at a conference – ultimately most people process data in a similar way. Subordinate the data to the story. When you’re describing […]
5 Awesome Free Online Data Tools from the U.S. Census
Too often in the day to day business of research, we forget that there’s an astounding set of data resources provided by the U.S. Census Bureau. Doubtless other U.S. federal agencies and statistical agencies in other countries have some nice data goodies for us, but the U.S. Census Bureau is the treasure trove. Here are […]
Report Survey Results without Parroting the Questionnaire
When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for analysis. A properly designed questionnaire provides a narrative thread that conversationally moves the respondent from one question to—if possible—another closely related question, abruptly changing topics as few times as necessary. […]
Excerpts from David F. Harris’s New Book
Portions of the following are excerpted from, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, by David F. Harris. The Framework for Writing Questionnaires My purpose in writing this book is to provide a user-friendly, comprehensive guide for planning and writing questionnaires. This book offers a framework for writing […]
Now We Have Smartphones; Shouldn’t We Try to Be Smarter about Surveys?
This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011. (By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…) Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) […]
