Latest Articles
Hey there…have you heard of me?
In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from prospect to customer. Awareness should be measured in two ways – unaided and aided. Unaided awareness is […]
Census Regions – What it means for Hispanic Sample
Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic population distribution in the U.S. is considerably different than the rest of the population. For […]
Sampling and Other Considerations for Mobile Research
In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mobile responders and can this be applied to our sampling plans? First and […]
Three keys for designing effective mobile surveys
At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop computers still account for the majority of responses, but for any given project market researchers can now expect […]
Top 2 Box Score – Avoid the Pitfall
Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm Decision Analyst. His whitepaper focused on the use of the top two box score as a measure for conveying scores to survey scales. The top box score is the sum of percentages for the top […]
More from Research Access
“How To” Posts
Excerpts from David F. Harris’s New Book
Portions of the following are excerpted from, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, by David F. Harris. The Framework for Writing Questionnaires My purpose in writing this book is to provide a user-friendly, comprehensive guide for planning and writing questionnaires. This book offers a framework for writing […]
The N in Text Analytics: Text Mining with Different Sample Sizes
Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #12 is this interview originally published April 17. I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally […]
Think Beyond iPad for Tablet Surveys
Researchers, when you read about companies equipping their employees with iPads, I know you’re dreaming about beautiful, feature-rich, touch-based surveys for the B2B market. In fact, this type of tablet-based survey is already being done today by the likes of SurveyPocket and others. You need to start thinking beyond just the iPad, though. The corporate […]
Kano Surveys Explained
Looking for a way to identify must haves, delighters and don’t need to do requirements – and are Likert scales just not doing it for you? Try a Kano survey. There is a scene in the movie Fiddler on the Roof, when the Rabbi is asked who’s right about an argument between two villagers. One […]
How to Do a Survey
This brief tutorial outlines the key steps involved in conducting a survey. So, you want to do a survey. Maybe you haven’t conducted a survey before. Maybe you have. Either way, that’s OK. Here are the essential steps to success. 1. Decide who will take your survey The most likely scenario for a business or […]
3 Phases of Collaboration Throughout the Innovation Lifecycle
When companies or individuals consider crowdsourcing as a component of ongoing innovation for their organization, they often think that their network is only involved in the initial phase: ideation or idea gathering. This phase of crowdsourcing is often referred to as open innovation. And although numerous innovation software solutions provide this base level of functionality, […]
Why Panelists Abandon Surveys
If the greatest challenge of conducting market research is getting a qualified sample to respond to a survey instrument, the second greatest challenge has to be getting them to complete that instrument. In almost any survey any of us have ever conducted, we’ve seen the dreaded “Number abandoned” statistic, describing the number of people who […]
How to Do Your Own Retail Audit Using Tablets or Smartphones
As the marketing and market research world get more and more comfortable with mobile technology, there are opportunities to go beyond the traditional survey in this innovative realm. Sure, it’s easy to do your first few mobile surveys using tried and true surveys, such as a customer feedback survey or an attitude and usage study. […]
Projectable, Innovative or Simple? Pick Two
We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Kathryn Korostoff was originally published April 15 on her Research Rockstar blog. “Cheap, fast or good. Pick two.” It’s a bit of dogma […]
How to Set or Adjust Pricing Using the Van Westendorp Price Sensitivity Meter
Few things are as important as setting the right price for your product or service. The Van Westendorp Price Sensitivity Meter is one way to hone in on the right price. The “meter” is actually a very clever survey method which consists set of four questions asked of members of your target market. The questions […]
All Hail the Humble Median
At the 2013 Inbound Marketing conference, Nate Silver said, “The average is still the most useful mathematical tool ever invented.” I agree that it is powerful, but I would argue that in fact it is the median that is the most useful mathematical tool ever invented. This lesson was brought home to me as I […]
