MA Student Humanities
Utrecht University
Project URL : Online Research using Survey Software

This research concerns the issues of how pr and marketing cope with the current media saturated world. The subject is viral marketing in all its intents and purposes. Viral marketing is being scrutinized on its communicative context. What kind of message, by whom, and by which channels?

Viral marketing

Surveys Released For this Project (Links open in a new window) :-

QuestionPro Online Survey Software and ContactPro Email Marketing employs an easy to use Wizard interface to author and deploy Web Based and Email Surveys. No knowledge of HTML or programming is required. A comprehensive suite of analysis tools, ranging from Simple Frequency to TURF to Conjoint, are also provided for data analysis. In addition, QuestionPro Web Survey Software provides seamless integration with SPSS and Microsoft Office products.