MBA Candidate Kenan-Flagler School of Business
University of North Carolina
Project URL : Online Research using Survey Software

In 2002, Virgin Mobile was preparing to enter the US market with a cell phone contracting model targets at teens and early 20's. This project seeks to identify the key attributes that could have been evaluated for their market entry. Conjoint analysis will be used to determine the utility of various attributes to design a new contract plan.

Designing a contract model for Virgin Mobile

Surveys Released For this Project (Links open in a new window) :-
Survey Software : Conjoint Survey

QuestionPro Online Survey Software and ContactPro Email Marketing employs an easy to use Wizard interface to author and deploy Web Based and Email Surveys. No knowledge of HTML or programming is required. A comprehensive suite of analysis tools, ranging from Simple Frequency to TURF to Conjoint, are also provided for data analysis. In addition, QuestionPro Web Survey Software provides seamless integration with SPSS and Microsoft Office products.