Student Business School
National University of Singapore
Project URL : Online Research using Survey Software

Examine the advertisements in the media, talk to consumers about their exposures and opinions of the advertisements and interview the marketing managers of your selected companies to find out the following

Advertising Strategies

Surveys Released For this Project (Links open in a new window) :-
Survey Software : QuestionPro Feature Survey (A) - COPIED [krqjdmmjh

QuestionPro Online Survey Software and ContactPro Email Marketing employs an easy to use Wizard interface to author and deploy Web Based and Email Surveys. No knowledge of HTML or programming is required. A comprehensive suite of analysis tools, ranging from Simple Frequency to TURF to Conjoint, are also provided for data analysis. In addition, QuestionPro Web Survey Software provides seamless integration with SPSS and Microsoft Office products.

Stastics
Carnegie Mellon University
Project URL : Online Research using Survey Software

Topic

We propose to study students' perception of e-mail, with specific focus on attitudes toward email coming from different sources, and whether they are more or less likely to read an e-mail based on those factors.

Why is it interesting

The results of the study has a possibility to change the e-mail sending habits of school-wide and departmental sources by judging their effectiveness and impact on the study body.

Target population

All Carnegie Mellon undergraduate students.
According to Fall 2007 data, there are 5,758 students currently enrolled in Carnegie Mellon undergraduate programs. Since some have since graduated, this number is expected to be less.

Sampling frame

A random selection of Carnegie Mellon undergraduate students that are listed in the Carnegie Mellon C-Book with correct e-mail, telephone, or SMC address.