student accounting
university tunku abdul rahman
Project URL : Online Research using Survey Software

As CI establishes itself as business discipline in its own right, a growing interest has been shown in competitive intelligence amongst academics and practitioners alike (Bernhardt, 1996). The successes as disclosed by companies that practice CI have prompted other organizations to have CI on board as well thinking that CI will do the same for their organizations. This is far from the truth. Therefore this research will incorporate culture, structure and leadership and develop and test hypotheses on the extent to which these factors affect the attitude towards CI that leads to CI use and ultimately the impact of CI use on the bottom line of the organizations.

In developing the typology of CI use in UK, Wright et al. (2002) mentioned that the existence of a management style, culture and structure which encourage trust, facilitate communication, encourage the easy flow of information are the overriding influence on successful CI activity. Simon and Kern (2001) were aware of this and also highlighted organizational structure, organizational culture and leadership in their suggestion for CI to gain a proper footing in the organization. Besides, the understanding of these three variables can be leveraged to support CI, and to break down barriers that inhibit CI activities. The work of Wright et al. also gave due recognition of the importance of the three on the attitude towards CI and CI use. Finally the impact of CI use is linked to organizational performance.

Ph.D student Communications and New Media
National University of Singapore
Project URL : Online Research using Survey Software

This study examines the business case for corporate social responsibility (CSR) from an internal stakeholder perspective. It examines employees' evaluation of their organisation's corporate citizenship and its relationship with employee commitment. It also examines the influence of internal corporate communication on the evaluation process. The results of the study could help to determine whether employees are key drivers of CSR in an organisation and help the organisation to create constructive corporate citizenship programmes and communications which might have greater chances of success and sustainability.

Corporate Social Responsibility: An Employee Perspective

Surveys Released For this Project (Links open in a new window) :-
Survey Software : QuestionPro Feature Survey (A) - COPIED [pwbwbicfj