MarketingProfs

Well-executed market segmentation quickly identify customer profiles that have a higher likelihood to buy. And once a company has identified that customer profile, it can use that information to target new customers with similar profiles. By targeting these prospects directly, marketers gain higher and quicker return on their marketing investments. The following real-life case study provides a good example how segmentation can improve your marketing and customer interaction as well as increase sales.

Marketing effectiveness—achieving it requires an organization with the resources and know-how to achieve the fine balance between the art and science of marketing. In other words, it take a little of both to create marketing programs that meet measurable business objectives. Here are seven hurdles to marketing effectiveness, along with proven techniques for how to surmount them.

After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little or no comments, and only a handful of visitors a day! Before you give up and decide to pull the plug on your blogging experience, let's look at some ideas for revitalizing you blog into a place that both you and your customers can benefit from. Here are eight points to consider.

There are a number of rich places to find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and you can request any kind of content you like. Whatever your industry and the focus of your e-newsletter, there are plenty of places to get good content for every issue you send.

Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some, that day has already arrived.

How can management -- from CEOs, CMOs and the rest of the alphabet soup of corporate executives -- run successful companies if they lack people skills?

There are an ever growing number of opportunities for PR people to take advantage of the next generation web. More efficient, more effective, more creative means of launching products and services have to be implemented beyond the tired old standby—the static press release.